11/7/11

Prada Launches Candy Fragrance


Prada is launching a new oriental fragrance for women  in September, called Candy.

The notes feature a mix of musk and caramel notes, and a large dose of benzoin.

“This scent is more feminine and excessive than past launches. It has an explosion of joie de vivre that is quite unique for us, and uses a lot more color, including an outer packaging with a drawing,” said Jose Manuel Albesa, chief brand officer of Puig.

The Prada Candy fragrance will be released in concentrated and intense perfume. It will be available in 30, 50, and 80 ml packages.

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