Behind the scenes of Coco Rocha's Longchamp campaign

The campaign was shot on the streets of New York, really giving a feel for the city which the director points out is so different from Paris.

"The New York aesthetic is very strong, it gives some graphics to the body, very different from Paris," said Blanca Li, director and choreographer.

"We can sum up this concept very simply: "the creative movement," says Creative Director Tho Van Tran.