Katy Perry has teamed up with UK lash brand Eylure to launch an exclusive collection of false lashes. Perry will be partially responsible for the design of four new types of lashes.
“We’re really excited to be working with Katy Perry as her natural style and personality are a fantastic fit for the brand. As a false lash lover herself, Katy had a very clear idea of what she wanted to achieve and was involved in every step of the design process. We were keen to create a range of lashes that were a direct extension of her own personal style whilst also retaining Eylure’s position as innovators in the lash market. We are very pleased with the results,” said Eylure spokesperson.
Katy Perry Lashes Created by Eylure will be available in-store nationwide from February.