New online men’s boutique SourcedCo.com, sourcing up-and-coming designers through an international buying team, launched this week. Set up by a group of fashionbuyers based all over the world, SourcedCo.com showcases collections that consumers have most likely not yet discovered.
With a careful selection of unique men's designers, SourcedCo.com offers a fresh alternative to the usual big brand names. “Instead of just taking the high-street and putting it online, we wanted to fill the gap in the market for something unique and exclusive” says Marcus Treacy, co-founder. “There are so many great brands out there that are off the radar for most consumers, and that’s where Sourced Co. comes in.” Having spent time studying product design in Seoul, South Korea, Treacy realised the opportunity to bring international design to the European market.
Sourced Co. also features a bespoke collection of home-grown designers and local brands. “We want to show that original men’s shoes and accessories can still come with a reasonable price tag” says other co-founder François Flipo. With an ethos of original and timeless style at affordable prices, SourcedCo.com aims to become the go-to store for up-and-coming labels for men.