My favorite looks from the menswear (aka what i am actually going to buy)!
Marni’s collection for H&M is all about freedom and experimentation, Marni prints and colours intended to mix and match together in a playful way. Everything goes with everything, making African prints the perfect companion to Bauhaus modernity, and sporty silhouettes sitting with more feminine shapes.
A sense of sophisticated eclecticism is mixed with a sporty allure; the accent is on the streamlined purity of design and the intensity of surfaces. The result is high on prints and spring energy, with the unmistakable Marni signatures evident in the juxtaposition of shapes, patterns and materials.
The collection also includes a full range of shoes, bags and charming accessories to create a total Marni look at H&M. Meanwhile for men, Marni offers a fresh take on menswear staples, with a subtle use of print and a softened use of colour.
The fashion genius minds behind the splendid idea:
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| Consuelo Castiglioni of Marni, Sophia Coppola who directed the commercial and Margareta van den Bosch of H&M |
Drew Barrymore, Andrea Riseborough, Jessica Chastain, Milla Jovovich, Lily Collins, Freida Pinto, Winona Ryder and 200 other guests came out Friday night to fete the Marni at H&M collection.
Watch the dinner party at LA packed with A-list celebrities talking about the collaboration:
Marni at H&M line will be launched at 8th of March in 260 stores worldwide as well as online:
Favorite womenswear looks:
It looks like another winner for H&M, with all of Marni's signature fun colors and prints, and sporty mix-and-match silhouettes, as several pieces are almost direct interpretations of ones in Marni's main line.
I especially love the so-artistic accessories:
”I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints,” Castiglioni told Vogue UK. “As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements. We all love the collection here at H&M and we believe that our customers will too,” H&M’s Margareta van den Bosch told Vogue. “Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring. It has been an inspiring night, surrounded by a perfect setting and a great crowd. LA encapsulated the dream! It is not long before Marni at H&M is in the stores, and I am happy to share these magic moments with everybody." Consuelo Castiglioni, Founder and Creative Director, Marni.
"It's nice to see again the people I worked with on the project for Marni and H&M. With the film I just tried to do something that fitted with the mood of the collection, the fantasy and the fun of fashion. I enjoyed doing this film for the Marni at H&M collaboration, I think it's great how they make fashion accessible and I wanted to show the fantasy fashion can bring." Sofia Coppola
"I love H&M and I love Marni. I love how H&M are bringing the regal, chic clothes of Marni to everyone." Drew Barrymore
"I'm a huge fan of Marni, I have been for years. I love the whole idea of taking high fashion and making it affordable and accessible with H&M." Winona Ryder
“Tonight has been magical. It is as if Sofia Coppola’s campaign for Marni at H&M has come to life with this party in Hollywood. It’s been amazing to see so many personalities wearing the Marni at H&M collection. I can’t wait for these looks to go into stores so everyone can wear them for themselves.” Margareta van den Bosch, H&M’s creative advisor.
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