27/2/12

Nina Ricci - Making of Spring Summer 2012 Ad Campaign




Peter Copping asked photographers Inez & Vinoodh to direct a short film, expressing their vision of the Nina Ricci Spring/Summer 2012 woman.


From the union of Peter Copping’s aerial and romantic universe with Inez & Vinoodh’s deep and strange world, was born a very unusual movie. Directed by the couple, Raquel Zimmermann hypnotizes us, and engrosses us in her breathless ethereal trance. This piece gives a new and original perspective of Nina Ricci’s Spring/Summer 2012 collection.

The movie as well -as the campaign- was shot in Old Westbury in Long Island, N-Y, USA, and will be broadcasted in Nina Ricci’s shops from the 27th of February, and presented to the press on the March 1st at the Autumn/Winter show.

Appointed creative director of the House in 2009, in every collection he designed for Nina Ricci Peter Copping always managed to capture the essence of felinity. He creates a graceful silhouette with a subtly pared-back playful sensuality; working with powdery hues similar to the sensual and satin aspects of the skin, evoking the world of dreams and emerging the image of the Ricci woman with a vision of spontaneous authenticity.

Therefore Peter Copping remains faithful to the House’s vision of felinity, and its sophisticated luxuriousness yet intentionally relaxed style. By combining sumptuous materials with soft draping, tailoring and her ability to capture the essence, Nina Ricci became synonymous with contemporary fashion. The creator’s main goal was to channel the personality of every woman; proposing a classic wardrobe that favored naturalness over ostentation. It is this exact same goal that Peter Copping has been achieving for the past 2 years.

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