CALVIN KLEIN LAUNCHES UNISEX FRAGRANCE

Nov 25, 2015 218
Published in BEAUTY
Calvin Klein is releasing what it calls a ‘gender-free’ fragrance by the name, CK2.
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The campaign imagery features four different scenarios captured by Ryan McGinley and made with Klein’s in-house ad agency, Mother New York.
Made by perfumer Pascal Gaurin of IFF and Ann Gottlieb, the scent is described as a fresh fragrance with notes of unexpected wasabi, mineral splash, floral accords, woods blends and more.
 
Calvin Klein’s CK2 fragrance will launch in December 2015 in select places with a worldwide release in February 2016.