It’s raining videos everywhere, from Facebook news-feeds to family groups on WhatsApp.
2016 will be the year of videos, more than 50% mobile traffic is already dominated by videos. Videos are easy to digest, engages users, and is more likely to be shared.
2. Rise of branded content
No one likes Ads, ads have been shoved into our experiences everywhere. Ads by nature are self promotional, and users today can smell the BS miles away.
2016 will see rise of branded content, not ads masquerading as content but genuine content which is useful, relevant and adds value to users’ lives. Also, with Ad blockers becoming popular, content must earn the eye-balls.
3. Not visual, but virtual content
With Facebook and Google experimenting with 360 degrees videos and Virtual technologies, this could be an area to experiment with. Get a 360 degree camera, and shoot some fun behind the scene content. The second half of 2016 should see the rise of virtual content and with Facebook acquiring Oculus Rift, virtual reality could eventually become mainstream.
4. Think big but execute for tiny screens
When you’re reviewing any creative or video, the first questions to ask before any creative or story-telling logic: How would it work on that tiny screen? Mobile numbers are skyrocketing, desktop traffic has been on the decline, 2016 will see the mobile curve go way north. Think big, but execute for small screen size.
5. Multi-skilled storytellers in every team
The content marketing teams will need skilled story-tellers on the teams in 2016. With rapidly evolving platforms and to experiment in the untested areas, we’d need filmmakers to double up as designers, writers to pickup design skills, and filmmakers to learn how to write headlines. Above all, brainstorming must become a culture.