It’s no surprise to see Cristiano Ronaldo once again return as the face for his own underwear label, CR7. The Real Madrid player shows off his chiseled abs and perfect smile as he appears in the brand’s spring-summer 2017 campaign.

Ronaldo links up with photographer Nathan Gallagher for the cheeky occasion.

Photographer Collier Schorr brings an understated charm to the advertisement. Here, models Joby Barrett, Montell Martin, Rich Cole, and Tony Minenkov come together under the creative direction of House & Holmes. In addition to clean tailoring, the models don striped and graphic fashions.

Ben Sherman delivers a glimpse of London style for its fall-winter 2016 campaign. Enlisting a trio of male models, Linus Wordemann, Ivan Kozak, and Reid Rohling are photographed by An Le.

This time around, Sgura photographs Victor Nylander for the Italian brand’s fall-winter 2016 campaign. Victor is styled by Julia Sarr-Jamois for the youthful occasion.

Ronaldo’s sixth season for CR7 Underwear, he conveys, “I wanted to put my favourite new designs in the spotlight for this campaign, which is all about celebrating the confidence that great underwear can give you.”

Venturing outdoors, Zack Riddle is photographed by Alessio Boni.

Black & white images by photography duo Mert & Marcus accentuate Armani’s latest collection, which is rich with texture.

Trussardi collaborates with Australian photographer Gadir Rajab for its fall-winter 2016 campaign. Embracing a cut and paste method to create collages for the season, the Italian label reflects an urban context.

Wearing sporty fashions, the duo heads out for an active evening. Embracing an urban lifestyle, Edward and Sung are pictured in nylon jackets and quilted down outerwear.

The luxury brand taps model David Trulik and Mathilde Brandi to front its advertisement, connecting with photography duo Sean & Seng. 

Photographer Terry Richardson reunites with Valentino for another campaign

Model Luca Lemaire appears in another Raf Simons campaign as he reunites with the designer for fall-winter 2016. Simons’ deconstructed preppy style steals the scene with photographer Willy Vanderperre capturing the collection’s dark inspiration.

The 27-year-old director is front and center as he reunites with photographer Alasdair McLellan. Captured in dynamic images, Dolan is pictured in men’s artistic director, Kim Jones’ latest wears for the storied fashion house.

Clément Chabernaud is back for another season as the face of BOSS Hugo Boss. The French model connects with fashion photography duo Inez & Vinoodh.

Phillip Plein courts controversy with an unlikely campaign star for fall-winter 2016. Singer Chris Brown plays hero and villain as the brand highlights its superhero-inspired collection photographed by Steven Klein.

Givenchy Jeans goes Brazilian for its fall-winter 2016 campaign. Models Cauã Reymond and Gisele Bündchen come together for the black & white imagery. Posing for strong visuals, the Brazilian models connect with photography duo Luigi & Iango.

Actor Gregg Sulkin and social media influencer Jay Alvarrez star in Armani Exchange’s fall-winter 2016 campaign. Joined by Israeli model Shlomit Malka and English musician Eliot Sumner, the pair represents the brand’s young citizens, who are facing a fast-moving world. Captured on the streets of New York City, the advertisement was shot by photographer Riccardo Vimercati.

Versus Versace sets a dark mood with its fall-winter 2016 campaign. Embracing a rock ‘n’ roll edge for the season, the Italian fashion label taps model Lucas Satherley to star in its newest advertisement. Photographer Alessio Boni captures the model as he broods in Versus’ latest fashions.

For Freedom #lovewins:

15 year old Jelle de Beer shares his pride and reflects his fearless and outspoken confidence.